The reader profiles of Q and Kerrang! we would expect to be quite similar as the magazines are both of a similar genre and are published by the same media company (Bauer Media).
Gender
The gender ratio of readers of Kerrang! is close to 50/50 girls/boys which means that the magazine's target audience is almost equally both genders. However, Q readers are almost 30/70 girls/boys which shows that the predominant gender of their target audience is male.
Age Range
Looking at 75% of the readers,the main age range of Kerrang! reader's are between 15 and 34 as this is section where about 75% of their readers lie. Q readers range between about 15-37 as this is their main 75%. Both of these magazines, as expected, have a similar age range. However, this age range is very large to focus on as this is just an average. Each issue may be slightly more aimed at a smaller age range group. Both magazine's TARGET audience is between 15 and 25 however, their readers range beyond this.
Q has a less percentage of readers between 15-24 (35.5%) than Kerrang! (56.1%). Q put many adverts within their magazine and it is more expensive than Kerrang! This may be why younger people prefer Kerrang! as it is more affordable and it does not contain as many adverts. Q is aimed at people with more money which is not the lowest age of 15.
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