This is 'Kerrang!'s mission statement which means this is what they want their magazine to achieve. This is good for me to read as I want my magazine to be similar to it and 'Kerrang!'s magazines are very popular which means that their goals were good. If I want my magazine to be as successful as 'Kerrang!' I will need to have similar goals.
KERRANG!
MISSION STATEMENT
Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator.
James McMahon - Editor
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