Mission statement - Kerrang!

This is 'Kerrang!'s mission statement which means this is what they want their magazine to achieve. This is good for me to read as I want my magazine to be similar to it and 'Kerrang!'s magazines are very popular which means that their goals were good. If I want my magazine to be as successful as 'Kerrang!' I will need to have similar goals.

KERRANG!

MISSION STATEMENT

Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator.

James McMahon - Editor

Target Audience

My Magazine will be a similar style to that of 'Kerrang!'. Therefore I will research this magazine and find out what I will need to put on my magazine to draw in my target audience.
              
According to Bauer Media, the target audience for 'Kerrang!' is almost 50/50 male and female. I would also like my audience to be a mixture between both genders. Their age range is between mainly 15 and 34 as roughly 75% of their audience are between these ages. I will aim my magazine at possibly a smaller age range of 15-24 as I feel this would be easier to achieve. However, it may also attract people up to the age of 34.

My Presentation

Here is my finished presentation about 

Conventions of a Music Magazine. 

It discusses two different magazines and some of the conventions used in one or both of them.

More Conventions

So far within my research, I have discussed the Masthead, Sell lines and house style of each magazine and compared them. This will help me to decide these features when I design my magazine as it will be for a similar audience.

Convention Research

I have researched different conventions of a music magazine so that I can discuss whether these conventions are used or not and how they are used within the 2 magazines I have chosen.

Mast head - The title or logo normally across the top of the magazine.

Sell Lines - Text on the cover that helps to sell the magazine to the audience.

House Style - A magazine's distinctive design that distinguishes it from its competitors.

Main Headline - The biggest headline on the cover normally relating to the picture.

Strap Lines - A smaller headline, printed above the main headline.