Tuesday, 3 December 2013

Institutions - Who will publish my magazine?

So far I have researched 4 media institutions.

  • Bauer Media
  • Condé Nast
  • Dennis Publishing
  • IPC
Bauer Media
'Kerrang!' is the my style model for my magazine and is published by Bauer Media. Because my magazine will be very similar to 'Kerrang!', I would not decide to have my magazine published by Bauer Media as they are already publishing a magazine of the same genre. This would also be aimed at the same audience which would make our magazines competitors. It would not be good to have my new magazine published by the same company as that of a major competitor. Also, Kerrang! is already very popular so my magazine would not have much chance of becoming well-known if there was another very similar in the same institution.

Condé Nast

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