Bauer Media Essay

Bauer Media is a division of Europe’s largest privately owned publishing group, Bauer Media Group. The group was originally founded in 1875 in Hamburg, Germany and is still headquartered there. It now has offices in 16 countries worldwide including The UK and USA and employs 6,400 people. It is owned by the Heinz Bauer of the Bauer family and used to be called “Heinrich Bauer Verlag” but was eventually changed to Bauer Media Group.

Bauer Media own many brands across multiple platforms such as Radio stations, magazines and TV channels and have over 20 million consumers per week. They are constantly buying new stations and magazines to reach across all platforms and audiences.

The audience that Bauer media aim to reach is very broad with the age ranging from about 12 to 65+ and both females and males. They own lots of magazines to reach this target audience such as ‘Angling Times’ which is a fishing magazine aimed predominantly at older men and then ‘Closer’ which is a celebrity gossip magazine aimed at young-to-middle aged women. The prices of the magazines vary to fit the social class that the magazine is aimed at.

One of Bauer’s biggest brands is “Kerrang”! This brand specialises in Rock music and its target audience is mainly young adults from the age of 16-30, male and female. It reaches across four media platforms; Television, online, magazine and radio. It started out as a magazine in 2004 and then “Kerrang TV” was launched in 2005 followed by a radio station and it also has a website.

With more than 570 newspapers and magazines, over 300 digital products, and 50 radio and TV stations, the Bauer Media Group reaches millions of people across the world. Bauer Media own 88 brands in the UK such as their first magazine “Angling Times” which was first published in 1953. Since the company started, it has been passed down through the family and is now owned and managed by Heinz Bauer’s daughter, Yvonne Bauer. The company is constantly buying new brands such as the magazine “Wonderpedia” which was released in the UK in May, and “Absolute Radio” which they purchased in July for £25 Million.

Chloe Louise Francom